Mission ‘LIFE’– ‘Lifestyle for Environment’
Description
Lifestyle for Environment (LiFE) Mission: India's global call for a mindful and eco-friendly way of life to combat environmental degradation.
The "Lifestyle for Environment (LiFE) Mission" introduced by India at COP26 is a global initiative to promote sustainable living. It calls on individuals and institutions to adopt mindful and eco-friendly practices to protect the environment. With a goal to mobilize at least one billion people and make 80% of Indian villages and urban bodies environment-friendly by 2028, LiFE aims to create a positive impact on the environment. It envisions three phases: changing demand, supply, and policy to promote sustainable consumption and production. This mission's measurable approach includes a comprehensive list of 75 LiFE actions, key performance indicators, and the creation of a LiFE Dashboard to track progress. By driving individual and collective action, LiFE strives to combat environmental degradation and climate change on a global scale.
"LIFE’– ‘Lifestyle for Environment’ Mission
Environmental degradation and climate change impact ecosystems and populations across the globe. Estimates suggest that if requisite action is not taken against the changing environment, approximately 3 billion people globally could experience chronic water scarcity and the global economy could lose up to 18% of GDP by 2050.
Over the last two decades, several macro measures have been implemented globally to address environmental degradation and climate change, including policy reforms, economic incentives and regulations. Actions required at the level of individuals, communities and institutions, despite their enormous potential, have received limited attention.
In this context, the concept of “Lifestyle for the Environment (LiFE)” was introduced by India at COP26 at Glasgow on 1st November 2021, calling upon the global community of individuals and institutions to drive LiFE as an international mass movement towards “mindful and deliberate utilisation, instead of mindless and destructive consumption” to protect and preserve the environment.
LiFE puts individual and collective duty on everyone to live a life that is in tune with Earth and does not harm it.
Objectives of Mission LiFE
• Mission LiFE seeks to translate the vision of LiFE into measurable impact.
• Mission LiFE is designed with the objective to mobilise at least one billion Indians and other global citizens to take individual and collective action for protecting and preserving the environment in the period 2022 to 2027.
• Within India, at least 80% of all villages and urban local bodies are aimed to become environment-friendly by 2028.2
• It aims to nudge individuals and communities to practise a lifestyle that is synchronous with nature and does not harm it.2 Those who practice such a lifestyle are recognised as ‘Pro Planet People’.
Mission LiFE includes:
As a global programme, Mission LiFE envisions three core shifts in our collective approach towards sustainability, achieved in a phased manner:
• Change in Demand (Phase I): Nudging individuals across the world to practice simple yet effective environment-friendly actions in their daily lives;
• Change in Supply (Phase II): Changes in large scale individual-demand is expected to gradually nudge industries and markets to respond and tailor supply & procurement as per the revised market demands; and
• Change in Policy (Phase III): By influencing the demand and supply dynamics of India and the world, the long-term vision of Mission LiFE is to trigger shifts in largescale industrial policy and government policy that can support both sustainable consumption and production.
Impact of Mission LiFE
